become an expert in mobile marketing
After a first successful edition with 92 paying attendees and an average satisfaction rate of 84%,The Mobile Marketing Forum is proud to announce its second edition on 30 April 2010.
Mobile marketing has become the holy grail of one-to-one marketing. A very interesting and promising domain for all, yet only few privileged ones have witnessed it's full potential. High expectations for marketers could turn into consumers' worst nightmare.
What are the do's and don'ts? How can we turn advertising into applications, brand experiences, while dramatically increasing the time of brand interaction? Can mobile interaction reach a critical mass, allowing to build a solid business case? What benefits have other brands experienced? What about the consumer?







